The Station Town Opening Festival is a special event held around JR Matsuyama Station. In addition to the opening ceremony and stage events, there will be markets selling food and crafts. A particular highlight is the project's symbolic object, the 'Station Town Tree.'

The event runs September 12 (Saturday) and 13 (Sunday) from 10:00 to 16:00, and public transport is recommended. Some programs may change in case of rain, so please check in advance. Come and experience the revitalization of the community.